Aveneu Park, Starling, Australia

Studyof Child Welfare NGO’s in Pune City Prof.

Studyof an Innovative way of Fund Raising by
Child Welfare NGO’s in Pune City
Prof. Aparna Shastri
Assistant Professor,
Marathwada Mitra Mandal’s
Institute of Management Education Research and Training
[email protected]
Abstract – Child Welfare is as important as the development of
material resources and the best way to develop national human
resources is to take care of children. India has the largest child
population in the world. All out efforts are being made by India
for the development and welfare of children. Significant progress
has been made in many fields in assuring children their basic
rights. However, much remains to be done. The country renews
its commitment and determination to give the highest priority to
the basic needs and rights of all children. Children are most
vulnerable to exploitation and abuse. A lot more has to be done for
the health, nutrition and education of children.
It has been seen that all the traditional methods of fund
raising can not produce satisfactory results in the modern era.
Though Child Welfare NGO’s prefer traditional methods of fund
raising, such as raising funds from individual donations,
government, trusts etc, now Child Welfare NGO’s need to
concentrate more on various innovative methods and ways of fund
raising that ensure an efficient and effective process of fund
collection and produce the better result that lead to sustainability
as well. This paper will study if innovative ways of fund raising are
being adopted by Child Welfare NGO’s in Pune city or not?
Keywords – Child welfare, Fun raising, NGO.
I. INTRODUCTION
? Definition of NGO
“A non-governmental organization (NGO) is a legally
constituted organization created by natural or legal persons that
operates independently from any government”. The term
originated from the United Nations (UN), and is normally used
to refer to organizations that do not form part of the government
and are not conventional for-profit business. The term is usually
applied only to organizations that pursue some wider social aim.
A non-governmental organization (NGO) is any non-profit,
voluntary citizens’ group which is organized on a local, national
or international level. (Ref – http://www.ngo.org)
? Child Welfare
Children constitute principle assets of any
country. Children’s Welfare is as important as the development
of material resources and the best way to develop national
human resources is to take care of children. India has the
largest child population in the world. All out efforts are being
made by India for the development and welfare of
children. Significant progress has been made in many fields in
assuring children their basic rights. However, much remains to
be done. (Ref – http://wcd.nic.in).
? Fund Raising
Almost every voluntary or non-profit organization requires
money either to support its existing activities or to expand and
improve it services. Fund raising has no option other than hard
work, but if the voluntary agencies have a cause or programmes
that deserve support and it is willing to really work at it, it can
raise considerable awareness, goodwill and money.
Traditional methods of fund raising can not produce
satisfactory results in the modern era. Though we prefer
traditional techniques of fund raising, such as raising funds from
individuals, government, trusts etc, there is a need to
concentrate more on various new methods and techniques of
fund raising that ensure an efficient and effective process of
fund collection and produce the better result that lead to
sustainability as well.
II. TRADITIONAL METHODS OF FUND RAISING
1) Through Funding Agencies
There are many funding agencies in India to whom NGO can
approach easily. Bilateral agencies in 2009-10 have invested 2.5
billion dollars in India. Before preparing a proposal for any
funding agency, it is important for the voluntary agency to have
a clear written vision and mission statement.
2) Through Individuals
Most of the time this is directly face to face solicitation. This
is, by far, the best method of fund raising. Before meeting the
prospective donor, NGO’s send him / her written letter or appeal
giving necessary information about the activity for which they
intend to raise the funds.
3) Government Support
Receiving Government support may bring a degree of
recognition and credibility to the organization. Government
funding is substantial in terms of volume and it is a great source
of fund. However, dependence on Government could also make
the organization vulnerable to government control or political
pressure. The Central and the State Governments, however,
have several schemes for assistance to voluntary agencies in
areas of human resource development, welfare of women,
children and marginalized communities; health, family welfare
etc. 

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