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SEO The Comeuppance of SERP Features If you

SEO Trends to Watch Out For in 2018

 

With 2018 right
around the corner, there are several SEO trends that are expected to dominate
the landscape in the immediate future. If 2017 was a banner year in the world
of search engines, 2018 is poised to possibly reinvent and restructure in ways
never seen before. Several of these trends have made their presence known in
the last few years and are rising in prominence among even the most casual
users. As a complex science that is constantly undergoing change, it is more
important now than ever before to know how to acclimate to the rules and
guidelines of the game. Search engines have been structured to maximize search
result quality, with the following trends guaranteed to impact the upcoming
year in a major way.

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The Comeuppance
of SERP Features

 

If you are of the
opinion that a high organic ranking is the most efficient way to generate
traffic, it is worth nothing that SERP features are continuing to catch the
attention of web surfers and generate click from other organic listings. Google
SERP has undergone a considerable evolution, which has allowed users to track
ratings and monitor features showing up for keywords and rob you of precious
traffic. With the Rank Tracker feature via SEO PowerSuite, users have the power
to track 15 SERP features with rankings in green highlights. By using the SERP
Analysis feature it is also possible to gauge SERP feature volatility on a
daily basis to track the progress as deemed necessary.

 

Structured Data

 

With the
assistance of structured data, it is possible to elevate and enhance search
listings in many ways by formatting HTML using a specific vocabulary that can
be displayed in SERPs. Utilizing rich snippets can potentially increase the CTR
(click-through rate) of listings by up to 30%, and with more diversity and
layers involved in current search results, it is all the more important to
stand out from a crowded field of competition.

 

Voice Search

 

If you’ve been on the fence about how vital voice search will be
to the future of technology, it can no longer be denied that its impact
continues to rise exponentially. Currently, Google reports 40% of adults and
55% of teens are using voice search on a daily basis, with the ratio becoming
the predominant way to search online. With voice search, it is necessary to use
normal sentences instead of lingo and slang and it is transforming the way in
which people communicate with one another and process information. The job
market has seen a marked rise in digital assistants that are intricately
changing the way search queries are executed, with 1 of 5 searches coming from
voice queries. This dramatic change in the market is only the beginning, with
more shifts and expansion expected in voice search in 2018. As an integral part
of SEO strategy, voice search necessitates focusing on natural language that
matches the conversational tone of the user. There are more people using their
mobile devices for quick answers as accuracy continues to improve in digital
assistants. Businesses will be able to access new data, with the expansion of
voice search expected to expand more with integration in smart home hubs. Digital
assistants have moved beyond smartphones and taken advantage of the market to
produce content rich SEO and content that connects specific brands with
interested users that is useful and relevant.

 

The Importance
of Linkless Backlinks

Across several
years, links have been considered the most important trust signal when it comes
to search engines, but those times are over as linkless mentions are on the
verge of carrying just as much weight. There are already search engines that
are utilizing unlinked mentions to produce rankings and determine the authority
of a site. It is only a matter of time before Google is known for using the same
methods for their own rankings.

Artificial Intelligence

 

Machine learning and artificial intelligence are transforming the
way search results get ranked, with the ascent of digital assistants and voice
search offering the perfect conditions to develop AI and endorse SEO strategies
that stay atop of the latest trends. Both Google’s deep learning algorithm and RankBrain are
predicted to dramatically affect search landscapes. While there are some search
practices that are increasingly more relevant than others, currently there is
no standardized way to optimize for RainBrain. What is crystal clear is the
Google’s
intentions to develop in this particular area as innovations loom in the near
future, so expect to see even more changes in 2018 in the area of machine
learning and artificial intelligence.

 

The Innovation of
Visual Search

 

If voice search
is emerging as a powerhouse trend, then visual search is just as exciting an
area of technological innovation that takes searching to an entirely new level.

With the internet becoming more of a visual medium, it is becoming that much
more important to explore and elevate the power and potential of visual search.

There are several major companies in the world of tech such as Pinterest, Bing,
and Google that have made significant investments in the development of search
engines that are powerful to fully capitalize on this current trend. The way in
which visual content is consumed is one of the areas to be taken into
consideration for SEO strategy in 2018. Visuals are richer and more engaging,
with the utilization of innovation and neuroscience to produce a competitive
market that remains interesting and appealing. Naturally, as competition
continues to increase, companies are acknowledging the potential of what a visual
search can be, with many brands focusing on the optimization of visual content
for the purpose of SEO.

 

Conclusion

 

As an industry
that thrives on change and reinvention, expect companies to continue using all
of their expertise to use search engine results that are personalized and yield
page speeds that are extremely fast. These current trends will force websites
to become more web-friendly and filled with language that is conversational,
normal, and word-rich.

 

 

 

 

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