In today’s increasingly competitive casino and gambling sector, few gaming companies have lived to hold their own. Here are two of the top gaming equipment manufacturers in the world and the hopeful outcomes of their recent business acquisitions.
Scientific Games rules the industry
Scientific Games Corp. has earned the respect and admiration of gaming suppliers in the casino industry. It is currently in control of the top two casino slot machine manufacturers, the single largest supplier of casino table games as well as management, and a lottery system provider.
The company recently made public that it intends to buy slot machine giant Bally Technologies for a staggering $5.1 billion. Share price offered was set at $83.30 in cash per share with 38 percent closing stock value.
Australian slot machine and gaming equipment manufacturer Aristocrat Leisure Ltd. too created gaming ripples with its strategic acquisition of Tennessee-based American company Video Gaming Technologies.
A deal regarded as more of a growth opportunity than corporate cost-out, the $1.3 billion purchase will see Aristocrat control 28,400 slot machines, in addition to its existing game base of over 8,000.
With a keen interest in promoting and acquiring interactive online games, Scientific Games looks to make the most of social media to gain a wider audience for its gaming systems.
The industry has been expanding internationally, with several new opportunities opening in Asia. Scientific Games looks to capitalize on internet and casino gaming markets across the globe. Aristocrat Leisure Ltd. has also made advances into the rapidly growing internet gaming sector. Social gaming is yet another sector that is waiting to be tapped by the industry leaders. Aristocrat also intends on making gaming sites like ‘Jackpot Dreams’ and ‘Heart of Vegas’ available as downloadable applications on mobile devices.