If your idea of the perfect casino is one in which gamblers are all young attractive rich folks, you might be mistaken. Historically, casino management has been notorious for cultivating this image while in reality gearing their casino floors towards slot machines for the elderly.
One of Vegas’ best kept secrets is that the most profitable demographic for casinos consists of elderly groups that come into town on tour buses for a couple of days and proceed to sit in front of slot machines together in unison, betting for periods of time that would make a double-shift at work seem easy. A leading manager in the casino business should actually prefer a gambling floor that looks more like a bingo game at a nursing home than high-roller gambling. Retired folks from middle America may not have a lot of money, but they’re perfectly willing to spend what they do have, and they make up for lack of funds in sheer numbers.
Slot machines are also profitable because they’re programmed to win, making the game essentially difficult to beat through method. However you can get lucky at winning if you happen to show up at the right time, and occasionally the house will increase the odds of winning, if they’re feeling particularly generous. If you consider the constant flow of drinks and perks, some clearly feel its worth it. The atmosphere of a gambling floor has its own special allure but future directors casinos should remember that if they want to maximize profit, increase the number of slot machines and tour groups to make way for retired folks who are ready to take on Vegas.